Succeeding with Daas: For MSPs, Business Help Outweighs Technology Hype

By now you may have heard of a new entrant into the Desktop-as-a-Service market, with VMware buying Desktone.  While I applaud the move that will help mature the market, I have to add some sobriety to their party atmosphere. Technology alone does not sell product - especially where the Managed Service Provider (MSP) channel is involved. Putting it Bluntly - Support the Business! Soundbites would have MSPs believe that VMware’s thousands of partners will instantly be able to stand-up and sell DaaS.  Our experience shows that vendors also have to provide the MSP with business assistance – planning, market guidance, sales training, support pointers - if the offer is to succeed in the market.  The build-it-and-they-will-come mentality doesn’t work...  [Continued on blogs.citrix.com]